industries
Our digital-native approach and extensive experience within digital industries uniquely positions us to help Consumer Digital Services providers. Our expertise allows us to deliver near- and long-term impact for both digital-native and digital-transforming companies. We bring the consumer back to the heart of the experience, enabling our clients to achieve continued relevance and sustainable growth.Consumer Digital Services
What we do
Growth strategyDeveloping strategic objectives, opportunities, and roadmaps (including improvement initiatives and potential new businesses) to maximize value creation and shareholder outcomes
Go-to-market strategyDetermining the optimal strategies for acquiring and serving customers (including branding, product, pricing, and distribution)
Marketing effectivenessSupporting CMOs with marketing spend allocation (including data and segmentation, evaluation of existing solutions, and optimal partner ecosystems)
Pricing optimizationDriving profitable growth through differentiated pricing capabilities (including pricing structures and processes)
Loyalty strategiesCreating loyalty programs (including structure, tiering, and benefits) to drive customer satisfaction and retention
MerchandisingIdentifying and implementing portfolio optimization and expansion opportunities to best align with customer needs
Customer experience and serviceDefining the optimal customer shopping journey from discovery to fulfillment
Channel and ecosystem strategyMaximizing market reach and commercial impact through the identification of high-potential channels and strategic ecosystem partners
Brand repositioning and relaunchFormulating the approach to transform positioning for maximized growth
Operating model transitionsRedesigning operating models (including organizations and processes) to meet changing requirements related to major industry shifts and internal digital transformation
M&A strategy
- Buy-side support: Investment thesis development, target identification, due diligence, and deal execution support
- Sell-side support: Investment narrative, company positioning and roadmaps, management presentation, and financial projections
- Integration support: Pre-acquisition synergy identification, integration planning, and post-merger integration support
Consumer Digital Service segments
Search
Social & messaging
Ticketing
Payments
Insurance
Financial services
Health & fitness services
Education services
Two-sided service marketplaces
Impact examples
Example #1Financial software providerDevelopment, management, and implementation of a holistic marketing plan
Example #2Digital education companyCreation of the go-to-market strategy to accelerate the growth of the client's digital education offering
Example #3Health club providerDesign of the strategy and roadmap to grow the client's network of health clubs and sports facilities
Example #4Connected fitness companyIdentification of priority high-value customer segments and development of the strategy and roadmap to target, acquire, and retain these customers
Example #5Two-sided care marketplace platformDetermination of client's overall strategy and creation of a comprehensive financial model for the business
Example #6Cryptocurrency wallet and services providerSegmentation and prioritization of customers, identification and sizing of potential growth opportunities, and determination of the go-to-market approach