Consumer Digital Services

Our digital-native approach and extensive experience within digital industries uniquely positions us to help Consumer Digital Services providers. Our expertise allows us to deliver near- and long-term impact for both digital-native and digital-transforming companies. We bring the consumer back to the heart of the experience, enabling our clients to achieve continued relevance and sustainable growth.

What we do

Growth strategy

Developing strategic objectives, opportunities, and roadmaps (including improvement initiatives and potential new businesses) to maximize value creation and shareholder outcomes

Go-to-market strategy

Determining the optimal strategies for acquiring and serving customers (including branding, product, pricing, and distribution)

Marketing effectiveness

Supporting CMOs with marketing spend allocation (including data and segmentation, evaluation of existing solutions, and optimal partner ecosystems)

Pricing optimization

Driving profitable growth through differentiated pricing capabilities (including pricing structures and processes)

Loyalty strategies

Creating loyalty programs (including structure, tiering, and benefits) to drive customer satisfaction and retention


Identifying and implementing portfolio optimization and expansion opportunities to best align with customer needs

Customer experience and service

Defining the optimal customer shopping journey from discovery to fulfillment

Channel and ecosystem strategy

Maximizing market reach and commercial impact through the identification of high-potential channels and strategic ecosystem partners

Brand repositioning and relaunch

Formulating the approach to transform positioning for maximized growth

Operating model transitions

Redesigning operating models (including organizations and processes) to meet changing requirements related to major industry shifts and internal digital transformation

M&A strategy

  • Buy-side support: Investment thesis development, target identification, due diligence, and deal execution support

  • Sell-side support: Investment narrative, company positioning and roadmaps, management presentation, and financial projections

  • Integration support: Pre-acquisition synergy identification, integration planning, and post-merger integration support

Consumer Digital Service segments

Search Social & messaging Ticketing Payments Insurance Financial services Health & fitness services Education services Two-sided service marketplaces

Impact examples

Example #1

Financial software provider

Development, management, and implementation of a holistic marketing plan

Example #2

Digital education company

Creation of the go-to-market strategy to accelerate the growth of the client's digital education offering

Example #3

Health club provider

Design of the strategy and roadmap to grow the client's network of health clubs and sports facilities

Example #4

Connected fitness company

Identification of priority high-value customer segments and development of the strategy and roadmap to target, acquire, and retain these customers

Example #5

Two-sided care marketplace platform

Determination of client's overall strategy and creation of a comprehensive financial model for the business

Example #6

Cryptocurrency wallet and services provider

Segmentation and prioritization of customers, identification and sizing of potential growth opportunities, and determination of the go-to-market approach